核心提示 Core prompt 大家都知道企業(yè)網(wǎng)站內(nèi)容相對其他的網(wǎng)站的內(nèi)容是少之又少，對于企業(yè)網(wǎng)站的優(yōu)化，很多人也都提過，但是都僅僅只是從搜索引擎方面出發(fā)，什么做好站內(nèi)優(yōu)化，做好外鏈質(zhì)量，從而讓網(wǎng)站的關(guān)鍵詞排名上去。 Everyone know enterprise web content relative to other website content is few and far between, for enterprise site optimization, a lot of people are mentioned, but they are only just starting from the search engines, what to do site optimization, completes the quality outside the chain, so that the site keywords ranking. 一、針對搜索引擎的優(yōu)化 First, in view of the search engine optimization 很多人也就涉及到這點(diǎn)，把搜索引擎優(yōu)化當(dāng)做網(wǎng)站優(yōu)化的全部。這點(diǎn)優(yōu)化相信大家也都知道，這里筆者就簡要的說幾點(diǎn)。 Many people are involved in this, all make search engine optimization website optimization. This optimization I believe you all know, here the author is in short time. 1、導(dǎo)航欄部分欄目使用nofollow，或者使用robots禁止抓取 1, the navigation part of the column using nofollow, or using a grab is prohibited Nofollow阻止權(quán)重分流的說法還是沒有得到百度官方說法，我們只知道百度的百度知道、百度百科等相關(guān)產(chǎn)品都給鏈接都帶上了nofollow，所以我們寧愿相信它具有阻止分流的作用，所以還是把導(dǎo)航上面關(guān)于我們，聯(lián)系我們等對搜索引擎沒用的導(dǎo)航給nofollow掉或者robots掉。 Nofollow prevent weight distribution of still didn't get the baidu official version, we only know that baidu baidu knows, baidu encyclopedia related products here take the Nofollow links, so we would rather believe that it has to prevent the role of the shunt, so the navigation above about us, contact us on, it's no use to Nofollow navigation or search engine robots. 2、內(nèi)容+外鏈的建設(shè) 2, content + outside the construction of the chain 內(nèi)容方面原創(chuàng)偽原創(chuàng)再加點(diǎn)適當(dāng)?shù)南嚓P(guān)內(nèi)容采集，這些估計(jì)是站長朋友看了都不想看到的話，但是這樣做確實(shí)對搜索引擎有利。而外鏈方面則是相關(guān)的論壇發(fā)帖，分類網(wǎng)站，軟文投稿等外鏈建設(shè)，跟普通網(wǎng)站優(yōu)化無異。 Content pseudo original add more appropriate related content acquisition, these estimates is webmaster friends to see all don't want to see, but that it really good for search engine. And outside chain aspect is related to the BBS posts, classified sites, soft chain construction submission thereof, with the average website optimization. 以上只要在百度上面搜索一下，相信很多很多文章都是這樣提到優(yōu)化網(wǎng)站的內(nèi)容，不管是企業(yè)網(wǎng)站還是其他網(wǎng)站。下面就來看看筆者覺得更有利于發(fā)展企業(yè)網(wǎng)站的推廣優(yōu)化方法。 As long as more than on baidu search, I believe that many, many articles are to optimize web site's content, whether it's corporate websites or other websites. Take a look at below the author feel more conducive to the development of enterprises to promote the website optimization method. 二、社交化推廣 Second, social promotion 1、以網(wǎng)站為基礎(chǔ)，擴(kuò)建論壇 1, based on the site, the expansion of the BBS 網(wǎng)站的存在在企業(yè)方面主要是立一個品牌，留一些資料信息，好讓別人了解這個企業(yè)，聯(lián)系企業(yè)的相關(guān)人員。而擴(kuò)建論壇則是為了聚集人氣，提升企業(yè)知名度。比如鋼結(jié)構(gòu)方面的專業(yè)性知識，網(wǎng)站不容易也不能全面展示這方面內(nèi)容，這時(shí)建立一個論壇就能比較好點(diǎn)解決這方面的問題。當(dāng)然企業(yè)論壇更主要的地方是提供給用戶交流的平臺，而企業(yè)站點(diǎn)僅是為了展現(xiàn)一些企業(yè)信息（在論壇上最好可以宣傳下，官方的QQ群、微博、微信從而有效的聚集人氣）。 Sites exist in the aspect of enterprise is mainly made a brand, leave some information, good let other people know this enterprise, contact the relevant personnel of the enterprise. And the expansion of BBS is to gather popularity, improve enterprise's popularity. Such as steel structure in terms of professional knowledge, the website is not easy to also can't fully display the content, then set up a BBS can better solve this problem. Enterprise BBS is the main place of course is to provide the user communication platform, and the enterprise site only to show some information (best can propaganda on BBS, the official QQ, weibo, WeChat effectively gathered popularity). 2、與時(shí)俱進(jìn)，建立企業(yè)微博、微信平臺 2, advancing with The Times, build enterprise microblogging, WeChat platform 在微博、微信被推崇喜愛的當(dāng)下，如何運(yùn)營好這些也是一門技術(shù)。建議微博初期可以選擇刷一些粉絲，畢竟粉絲數(shù)量有一定的影響力，比如一些人覺得粉絲多，專業(yè)性也比較強(qiáng)。當(dāng)然微博、微信的推出增加了商家和客戶的互動頻率，從而吸引更多的用戶對網(wǎng)站的關(guān)注。 In weibo, being recommended WeChat favorite now, how to run these is also a technology. Suggest that early weibo can choose brush some fans, followers, after all, have a certain influence, such as some people think more fans, also more professional. Of course weibo, WeChat launch frequency increased business and customer interaction, so as to attract more attention to the site. 總結(jié) conclusion 企業(yè)網(wǎng)站的推廣優(yōu)化，不要僅僅局限在搜索引擎上。要記住企業(yè)網(wǎng)站存在的基本目的只是為用戶展示企業(yè)和企業(yè)產(chǎn)品信息，以及聯(lián)系方式。我們應(yīng)該開拓渠道，打造企業(yè)品牌，聚集人氣才是重點(diǎn)。 Enterprises to promote the site optimization, not only limited in the search engine. Keep in mind that the fundamental purpose of the enterprise website is only for users to show enterprise and product information, and contact information. We should expand the channels, make enterprise brand, gathered popularity is the key.