站內(nèi)優(yōu)化
In-station optimization
內(nèi)部的鏈接結(jié)構(gòu)
Internal Link Structure
盡量改變原來的圖像鏈接和flash鏈接，使用純文本鏈接，并定義全局統(tǒng)一鏈接位置。
Try to change the original image links and flash links, use pure text links, and define the global unified link location.
標(biāo)題title的定位
Location of title
標(biāo)題中需要包含有優(yōu)化關(guān)鍵字的內(nèi)容，同時網(wǎng)站中的多個頁面標(biāo)題不能雷同，起碼要能顯示"關(guān)鍵字--網(wǎng)站首頁--一段簡單的含關(guān)鍵字的描述"類型。標(biāo)題一旦確定就不要再做修改!
The title should contain the content of optimized keywords. At the same time, the title of many pages in the website should not be the same. At least, it should be able to display the type of "keywords - the home page of the website - a simple description with keywords". Once the title is determined, don't make any changes!
保持關(guān)鍵字的頻率
Keep Keyword Frequency
簡單做好了內(nèi)容結(jié)構(gòu)的調(diào)整之后，立即到搜索引擎登錄，希望能盡早收錄新標(biāo)題和新描述。
Simply adjust the content structure, immediately log on to the search engine, hoping to include the new title and description as soon as possible.
網(wǎng)站結(jié)構(gòu)調(diào)整
Website Structural Adjustment
假設(shè)因為原有網(wǎng)站為形象頁面，使用了較多的flash和圖像，這些網(wǎng)頁元素不利于搜索引擎的收錄，所以在該網(wǎng)頁的下方加了三欄，分別是相關(guān)的公司簡介、關(guān)鍵字產(chǎn)品新聞和公司的關(guān)鍵詞產(chǎn)品列表，并對該三欄內(nèi)容添加url。
Assuming that the original website is an image page, which uses more flash and image, these page elements are not conducive to the search engine, so there are three columns at the bottom of the page, which are related company profiles, keyword product news and company keyword product list, and Add URL to the contents of the three columns.
當(dāng)然，最好的方法是使用新聞系統(tǒng)更新關(guān)鍵詞產(chǎn)品新聞?？梢宰鲆粋€從首頁鏈接跳轉(zhuǎn)至一個單頁面作為關(guān)鍵字的詳細(xì)描述。該頁面的描述內(nèi)容包含了公司關(guān)鍵詞產(chǎn)品列表鏈接。這些都是為了形成企業(yè)站點內(nèi)的網(wǎng)狀結(jié)構(gòu)。
Of course, the best way is to use the news system to update keyword product news. You can make a detailed description of jumping from the home page link to a single page as a keyword. The description of this page contains links to the company keyword product list. These are to form a network structure within the enterprise site.